So, how to play Apple? At the moment - Apple sports a 1.69% dividend yield. That's not too shabby for a company with 204 BILLION on the balance sheet - as you can all but guarantee that yield will go up in the future.
People are concerned about growth at Apple, but Apple isn't priced like a growth stock, trading at a cheap to market 14 times earnings. It isn't priced like Google or Amazon. And with the cash horde and yield, that 14 times earnings looks cheaper still.
Apple is simply a buy here at current levels.
Short term rating = BUY
Long term rating = BUY