The news came across the wire that McDonald's same store sales fell 4.6% in November - much more than the expected 2.1% drop. That's a huge miss from 2.1 to 4.6 and the stock is selling in a BIG way. Look at the chart below and you can see the ugliness - that is one huge red bar of selling. So, what now - has McDonald's lost its way? Can it compete with today's healthier options for consumers? I don't believe the current CEO has a full handle on how to lead McDonald's out of this mess. It I had a vote, I'd vote NO confidence.
No, I'm not saying sell MCD - this is a brand with a moat larger than this CEO can mess up or ruin. MCD is far bigger than one man. However, the CEO must go IMO.
No, I'm not saying sell MCD - this is a brand with a moat larger than this CEO can mess up or ruin. MCD is far bigger than one man. However, the CEO must go IMO.