The general market sell-off hit McDonald's, ending it's recent pop and attempted break from a three year range. I warned people not to buy this stock at elevated levels in a recent post and stand by that. DO NOT buy this stock at or near 100. Look at the five year chart and you will see in short order that the stock is going no place fast.
That said - here is why. The company has been struggling to adjust to American's stronger desire for quality food. Recent earnings reports show fewer customers are coming through the door. To date, I've seen nothing from the company to fundamentally address this issue - so, until further notice, my rating on MCD...
Short term Rating = HOLD
Long term Rating = HOLD
That said - here is why. The company has been struggling to adjust to American's stronger desire for quality food. Recent earnings reports show fewer customers are coming through the door. To date, I've seen nothing from the company to fundamentally address this issue - so, until further notice, my rating on MCD...
Short term Rating = HOLD
Long term Rating = HOLD