A sum total of 18,000 people saw my tweet. To put that in perspective, there are over 235 million active users of Twitter each month. To throw water on my own humble-brag party, essentially NOBODY saw my tweet.
There is no 'easy' path to success. I hear so many talking about 'viral' moments on social media and think somehow that if the right person RT's them or posts about them on Facebook - magic will happen and suddenly they will be famous.
It doesn't work that way. There is no easy path. You have to get lucky, yes, but you also need to work it like a job, pound away each day. Clock in, get ready to work and work and work.
If that doesn't sound appealing to you, don't indie publish. Don't fall under the delusion people are getting 'viral' lucky out there. Produce quality books. Keep expanding your connections and social media reach. It's a long game. Think marathon, not sprint.
The question to ask yourself as an indie - Are you in it for the long term or are you just hoping to get viral lucky?